Somewhere in Middle America...

It has been a few months since I last posted about a dusty little cowtown in Middle America, but I have been inspired to do so again. So it is with great pleasure that I introduce the non-Daily Show watching public to the corporate-sponsored Dish, TX, which recently changed its name from Clark, TX and was consequently featured in a segment on the aforementioned Comedy Central program.


[Via the Washington Post]

In a deal unanimously approved Tuesday by the two-member town council, Clark agreed to become DISH permanently, effective immediately. It's part of an advertising campaign for Englewood, Colo.-based EchoStar Communications Corp., which operates the DISH Network satellite TV system.

The company pegged the deal at about $4,500 per home in the rural patch of ranch land, which is about a half hour's drive north of Dallas-Fort Worth.

Beyond the lure of free TV service for the 125 residents, the renaming is a way for the town to attract businesses and residents, said Mayor Bill Merritt, who courted EchoStar to pick the town.